Fascinated by game design, Alessandro’s curiosity drove him to explore the code behind his favorite computer games, and he was learning to code at the age of 9.

Throughout his teenage years, he could often be found repairing computers for friends and family. This passion would eventually find him working for local companies as a computer network engineer.

Alessandro started his journey in the media industry at the age of 14, carrying equipment for the camera crew during early morning live news broadcasts. At this time, he assisted his stepfather who worked for the BBC and Reuters in England during the 1990s. He spent several years learning videography and editing, becoming involved with various productions for broadcast media and private events.

He continued to produce later in life after incorporating photography and video production into his range of services, in an effort to provide his clients with extra value when he was commissioned to build their websites. Alessandro expanded upon his passions, by learning how to develop augmented reality and virtual reality applications.

He went on to win several awards for website design, and for the production of educational experiences, taking “Entertainment Experience Of The Year” at The Polys WebXR Awards.