Fascinated by game design, Alessandro’s curiosity drove him to explore the code behind his favorite computer games, and he was learning to code at the age of 9. Throughout his teenage years, he could often be found repairing computers for friends and family. This passion would eventually transition into working for local companies as a network engineer.

Alessandro started his journey in the media industry at the age of 14, carrying equipment for the camera crew during early morning live news broadcasts. At this time, he assisted his stepfather who worked for the BBC in England in the mid-1990s. Alessandro continued to produce later in life when he incorporated video production into his range of services, to provide his clients with extra value when commissioning him to build their websites.

For nearly two decades, Alessandro operated a digital media agency, developing skills in web and graphic design, programming, and video production. After owning a small film studio, he moved to the United States to form the Ikon group of companies.